30 minutes of marketing for Shooting Sports

If you haven’t already, go to business.google.com, claim your business, and fill out every detail. I’ve mentioned this before, so forgive me if you’re a regular reader, but make the effort to check yours, and get it up to date. Double-check your business category. The primary category should be your main offering, such as “Gun Shop” or “Shooting Range,” while secondary categories refine your reach.

A clay ground might also list itself under “Sports Club” or “Outdoor Sports Store.”

Incorrect opening hours frustrate customers. If you close for lunch or have seasonal changes, reflect this. Late opening at a shooting ground for example. When holidays come around, update your hours to avoid wasted trips.

Google values trust. The more reviews you have, and the better they are, the more likely your business is to appear in search results. But reviews don’t happen by accident. Ask for them. A simple request, such as “If you enjoyed your visit today, a quick Google review helps others find us,” can work wonders. Put up a sign if you’re hesitant to ask.

Responding to reviews is just as important. A polite thank-you reinforces good relationships. A measured response to a bad review can turn a negative into a positive. If you get a malicious or fake review, report it via Google’s “Flag as Inappropriate” tool.

Many businesses overlook Google Posts, but they’re a simple way to keep your profile fresh. Regular updates, new gun arrivals, special promotions, or upcoming events, help keep you visible. A gun shop might post: “Just in! The new Browning 825 has arrived, come and see it in store.” A clay ground could promote a time-specific deal: “20% off shooting lessons this weekend only!”

Posts show up when people search for you and can be updated as often as needed. They take minutes to create but add a professional, active feel to your profile.

Your Google Business Profile is often a customer’s first introduction to you, so make it count. A neglected profile with a single blurry image from years ago isn’t inspiring confidence. Businesses with high-quality images get significantly more clicks and engagement.

What should you upload? Start with clear, professional-looking photos of your shopfront or range so customers know what to expect. Add images of your best-selling products, staff in action, and the kind of experience customers can expect when they visit. Videos are even better—a short clip showing a day at your shooting ground or a walkthrough of your shop can make a big impact.

Once your Profile is in top shape, check back to see what’s working. Google Insights, found in the dashboard, tells you how many people are finding your business, what they’re searching for, and how they’re interacting with your business.

Are people clicking for directions but not calling? Maybe they’re unsure about stock availability. Are they finding you through searches like “gun shop near me” or something more specific? This data can guide your next steps and ensure your online presence keeps evolving.