PASSIONATE
About shooting
I believe the UK shooting community can use digital marketing, technology, and AI to grow far beyond the expectations of today
I love shooting. It’s my passion, and my peace.
I discovered the gun industry a little later in life, having spent twenty years as a marketing and commercial leader in the technology sector. I'm also a Fellow of the Chartered Institute of Marketing.
Now, it’s my genuine desire to see British shooting sports thrive, and to that end I’m dedicated to helping the industry put its best foot forward.
~ Monty
Liveryman of the Worshipful Company of Gunmakers
Gun Trade Association marketing and technology adviser
Gun Trade Insider 'digital firepower' monthly writer.
CPSA qualified shooting instructor
FITASC and English Sporting Referee
Gunroom volunteer at Barbury Shooting School
MK38 Group Limited is a business dedicated to finding the best, affordable solutions for the shooting industry and bringing them to the community.
The product offering includes comprehensive software for shooting sports, specialist digital marketing services, AI implementation services, and technical support.
Monty and Moose Limited is a software company founded, and owned by two passionate shooters, Monty & Moose.
The software is a comprehensive digital suite for shooting grounds, gunrooms and coaches. There are modules live, and incoming for reception, electronic point of sale (EPoS), events, bookings and coaching.
How did you get into shooting?
I had dedicated myself to a career in technology, and my family, and hadn't really had much time to do anything for myself. I went searching for an outdoor hobby and just happened to live pretty near a shooting school.
What are you trying to achieve?
My goal is to do what I can to accelerate the adoption of digital marketing and techology across the shooting industry.
What is Monty & Moose?
Monty & Moose is a collaboration between two passionate shooters, both called Philip. It just so happens that people know me as Monty, and my business partners nickname is Moose.
Why did you choose mk38 as a name?
I learned to shoot locally at the Royal Berkshire Shooting School, where their school guns are Browning 525s. One day, searching for my first gun after securing my license I saw what I thought was a very beautiful 525 in the rack. It was an mk38 grade 5 sporter. I now shoot an mk38 Competition.
