Passionate about shooting
The UK shooting community can grow far beyond today’s expectations using digital marketing, technology, and AI. But we don't and that’s what I want to to change.
I love shooting. It’s my passion, and my peace.
I discovered the gun industry a little later in life, having spent twenty years as a marketing and commercial leader in the technology sector. I'm also a Fellow of the Chartered Institute of Marketing.
Now, it’s my genuine desire to see British shooting sports thrive, and to that end I’m dedicated to helping the industry put its best foot forward.
~ Monty
My place in the gun trade
Liveryman of the Worshipful Company of Gunmakers
Gun Trade Insider 'digital firepower' monthly writer
Gunroom at Barbury Shooting School
CPSA qualified shooting instructor
FITASC and English Sporting Referee
MK38 Group Limited is a business dedicated to finding the best, affordable solutions for the shooting industry and bringing them to the community.
The product offering includes comprehensive software for shooting sports, specialist digital marketing services, AI implementation services, and technical support.
Monty and Moose Limited is a software company founded, and owned by two passionate shooters, Monty & Moose.
The software is a comprehensive digital suite for shooting grounds, gunrooms and coaches. There are modules live, and incoming for reception, electronic point of sale (EPoS), events, bookings and coaching.
FAQ
What are you trying to achieve?
What I’m trying to achieve is simple: to help businesses in the gun trade, shooting sports, and countryside sector grow in a predictable, sustainable way. That means giving you the tools, structure, and support to attract more of the right customers, convert more enquiries, and build a reputation that lasts. My goal is to make your marketing clearer, easier to manage, and far more effective, so you can focus on running your business while knowing that growth is being looked after.
How did you start shooting?
Unlike general agencies, mk38 works exclusively within shooting sports and the countryside sector, combining deep industry knowledge with modern digital marketing, AI, and technical expertise. You don’t need to explain firearms law, customer behaviour, seasonality, or industry sensitivities, I already understand them. This saves time, reduces mistakes, ensures compliance, and produces marketing that actually resonates with the right audience.
Why did you call it mk38?
I have shot, and continue to shoot an mk38. It's a gun that has the reputation for being the best bang for the buck. A reliable tool where you're not paying for the embellishments, only for the results. I found that the domain was up for sale and since I was looking for a short memorable name it was ideal. That and I believe it conjures the right image in the mind of prospective customers.
